The video for EMA's new release, Milkman, is probably not one for sensitive eyes. It's full of eccentric, trippy monochrome graphics, flashing images and bizarre 3D simulation, which sees vocalist Erika M. Anderson - aka EMA - smashing digitized objects with an axe and regurgitating virtual eggs.
But if you look past the madness of the video, you'll be enticed by and drawn into the electronic, heavily distorted bass line and MGMT-esque drum snares. The vocals are gritty yet sensual, which makes for an enchanting listen.
Taken from her newly released debut album, Past Life Martyred Saints, Milkman is an excellent representation of the unusual song writing and creativity inhabited in the ex-GOWNS vocalist/guitarist. Having recently played two shows at The Great Escape Festival in Brighton, EMA could well become a new icon for lo-fi electronic music.
This article can also be found on the Q magazine website.